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If you’re an active user of Facebook, over the past few months you’ll have noticed that more and more content is now video. In the U.S., video posting has grown by 75%, with the bulk of Facebook’s ad profits coming from mobile ads. It’s no secret that mobile ads are the future, given how cheap […]
Facebook is an e-commerce playground. Of all the social media networks, Facebook ranks #1 for customer acquisition in the B2C space. What’s more, 62% of users have admitted to reading product comments that were shared by their friends. One could even argue that Facebook is more powerful than Google to find new consumers for your […]
The Facebook lookalike audience feature, in my opinion, is the most valuable tool to scale your entire Facebook ad strategy, and in this article I’m going to tell you how to use it. In the next three minutes, you’ll learn: what a lookalike audience is, how to create lookalike and LTV audiences, and how to […]
One of the biggest issues I see with my clients’ Facebook ad accounts is incorrect ad messaging. If you’re experiencing low conversion rates, poor relevance scores, or are running Facebook campaigns that aren’t reaching their goal, then there’s a good that your Facebook ad messaging is off. In this article, I’ll discuss why thousands of […]
Influencer marketing seems to be one of the biggest marketing buzzwords in 2017 – and for good reason. Up until recently, only the biggest brands in the world were able to leverage influencers to promote their brand and products because of the insane costs involved. Fast forward to the present day and it’s never been […]
If you ask 100 marketers whether you should use Google or Facebook, you’ll get 100 different answers with 100 different reasons to use one or the other. The fact of the matter is, one isn’t better than the other – they are both critical to your business’s growth. The question isn’t which one should you […]
Facebook is without doubt the most advanced media buying platform on the market. You can target just about any interest, demographic, website visitor, or customer by using a number of objectives. While all these options make it a great place to discover new audiences and drive more sales, making a single mistake can ruin an […]